The global women’s pajamas and loungewear sector is witnessing sustained growth. According to the latest report by Cognitive Market Research, the global loungewear market reached USD 16.764 billion in 2025 and is projected to exceed USD 23 billion by 2033, maintaining a steady annual compound growth rate of over 4%. Driven by the rising self-care consumption trend and normalized work-from-home lifestyle, overseas buyers now prioritize two core factors when purchasing sleepwear: premium comfortable fabrics and fashionable designs. More than 68% of global shoppers name skin-friendly and breathable fabric as their top purchasing criterion.

Viscose loungewear made from regenerated fiber has become the top growth driver for summer exports in 2026. Customs textile export statistics show that overseas orders for women’s viscose printed nightgowns surged 54.91% year-on-year in H1 2026, with strong purchasing demand from North America, Southeast Asia and the Middle East. Boasting silky draping, lightweight breathability and biodegradable eco-friendly features, viscose fabric perfectly aligns with the green consumption trend in Europe and the US while helping exporters avoid overseas green trade barriers, making it a core product for textile factories to capture mass mid-range markets and boost repurchase rates.

Market research indicates that all-over ditsy floral prints, fun graphic letter prints and loose wear-out styles rank among the top preferred designs for overseas buyers in 2026. Take the Ditsy Floral Print Blue Viscose PJ Lounge Dress as an example. Featuring a soft pale pink base with blue planet-themed prints, short rolled sleeves and side slit detailing, it balances cozy loungewear functionality and casual streetwear aesthetics. Within 30 days of launch, inquiry volume on Amazon and independent websites jumped 72% month-on-month. Industry analysts note that the crossover trend of “loungewear as daily wear” is irreversible. Versatile, relaxed viscose nightgowns combining comfort and chic styling will continue to dominate the blue ocean track of cross-border women’s summer apparel.